Member engagement is a top priority for most, if not all, of the membership organisations we work with, which is hundreds! The trend for AGM participation is, unfortunately, in decline. To help tackle this challenge, we included a co-design approach in our development process, working with our clients to release a platform designed specifically to meet the requirements of membership organisations in the UK.
We conducted user interviews with both our client contacts and their members which, combined with the site analytics we capture across thousands of UK online ballot projects each year, has enabled us to develop a platform with the most appropriate functionality and experience available.
Supporting this type of data analysis, invaluable face to face voter research provides deeper insight into the more emotive reasons for participating and can help inform digital transformation strategies.
The ICSA have been instrumental in bringing this product to market, as they were one of the first to make the new functionality available to their members. Thanks are also due to the National Trust and AAT who provided valuable insight, allowing us to refine the software and ensure that only the most relevant features made it to the live site.
It seems only fitting then that we will be launching the new AGM membership platform, with its user-centric design, at this year’s ICSA Annual Conference at ExCeL London in July, which is the UK’s premier event for company secretaries and governance leaders.
- Quick and easy to use
- Relevant information available at the point of voting
- Additional member data and sentiment capture
- Rich analytics available
- Simple and secure proxy voting
- Question and feedback
- Responsive mobile design
Jo Cooke – Deputy Secretary, National Trust
Andy Prior – Software Developer, ERS
Article by Luke Ashby – Product Marketing Manager, ERS