Our new AGM platform – designed with, and for, UK membership organisations

Posted on: 05-07-2019 by Nella Hodgkinson

AGM Platform for Membership Organisations

Our new AGM platform – designed with, and for, UK membership organisations

Member engagement is a top priority for most, if not all, of the membership organisations we work with, which is hundreds! The trend for AGM participation is, unfortunately, in decline. To help tackle this challenge, we included a co-design approach in our development process, working with our clients to release a platform designed specifically to meet the requirements of membership organisations in the UK.

We conducted user interviews with both our client contacts and their members which, combined with the site analytics we capture across thousands of UK online ballot projects each year, has enabled us to develop a platform with the most appropriate functionality and experience available.

Supporting this type of data analysis, invaluable face to face voter research provides deeper insight into the more emotive reasons for participating and can help inform digital transformation strategies.

The ICSA have been instrumental in bringing this product to market, as they were one of the first to make the new functionality available to their members. Thanks are also due to the National Trust and AAT who provided valuable insight, allowing us to refine the software and ensure that only the most relevant features made it to the live site.

It seems only fitting then that we will be launching the new AGM membership platform, with its user-centric design, at this year’s ICSA Annual Conference at ExCeL London in July, which is the UK’s premier event for company secretaries and governance leaders.

Key benefits

  • Quick and easy to use
  • Relevant information available at the point of voting
  • Additional member data and sentiment capture
  • Rich analytics available

Key features

  • Simple and secure proxy voting
  • Video
  • Question and feedback
  • Responsive mobile design

To arrange a demo, contact us or visit stand 6 at the ICSA Conference to learn more about the new ERSvotes AGM platform – designed with, and for, UK membership organisations.

An effective and easy to use voting portal is a key element of member engagement. We were delighted to be invited by ERS to review this new AGM platform which gives the electorate the ability to have their say easily and securely. Instructional content is a really useful tool for members too, and the platform can easily be tailored so it’s brand-matched.

Jo Cooke – Deputy Secretary, National Trust

Working to a specific set of feature requirements, with a clearly articulated user persona and acceptance criteria, makes our job so much easier – we are really pleased with the site, it is one of our cleanest platform releases to date.

Andy Prior – Software Developer, ERS

Article by Luke Ashby – Product Marketing Manager, ERS