You may have noticed that ERS has shiny new branding!
Over recent months we have been busy developing our new ERS Group identity. We are delighted with the end result and what it represents so we wanted to take this opportunity to provide you with a bit of context and explain why we have taken this step.
Our group of companies – Electoral Reform Services, Membership Engagement Services, Xpress, Modern.gov and Shaw’s – have been going from strength to strength. We’ve seen sustained growth and many clients choosing to work with more than one company in the Group, so we decided it was time to create a more cohesive and united brand. We have done this under the umbrella of the ERS Group.
Our mission is to be the most trusted provider of services which enable people and organisations to engage, register, vote and govern democratically. With this in mind, we wanted to make it as easy as possible for our clients to both recognise and access the complementary products and services available from our sister companies.
When we started administering ballots we used an embosser stamp as a means of authenticating ballot papers. The pattern the stamp created is similar to that of our new group logo, a nice representation of our continued progress throughout the years. The dots within the group logo are arranged in various formations within each company; the sum of the parts creating a whole. This is symbolic of how all of our companies are working towards making democracy happen, with different expertise, all related to democracy and governance.
Please take two minutes to watch a video explaining the wide range of work we do across sectors.