Marylebone Cricket Club Online Voting

Case Study

ERS helps MCC introduce online voting for members

Strong uptake of online voting sees increased turnout and overwhelmingly positive member feedback

Marylebone Cricket Club (MCC) was founded in 1787 when the ambitious entrepreneur Thomas Lord staged his first match on a ground on Dorset Fields in Marylebone.

The following year, MCC laid down a Code of Laws, requiring the wickets to be pitched 22 yards apart and detailing how players could be given out. Its Laws were adopted throughout the game – and the Club today remains the custodian and arbiter of Laws relating to cricket around the world.

The history of Electoral Reform Services (ERS) goes back almost as far, with its roots in an organisation founded in 1884. Having supported MCC with its ballot administrations and governance arrangements for well over a decade, we were thrilled when the club asked us to explore the introduction of online voting.

Lords Cricket Ground

Engaging Voters Online

At ERS, we work with the majority of the UK’s membership organisations, delivering hundreds of ballot projects each year. Digital transformation is a strategic objective for most organisations, with benefits including reducing environmental impact and project costs with less print and postage, as well as keeping up with current communication and engagement methods.

We often implement measured digital migration to protect turnout and ensure members used to voting by post do not feel disenfranchised. This is a sensible approach and manages the risk associated with change.

Having considered the options and products available, we were delighted when MCC decided to launch their online member voting experience with a bang. We built a platform to host candidate video statements, including a video address from MCC’s Club Chairman explaining the changes, all wrapped around our secure online voting software.

ERS distributed MCC’s ballot papers by post as usual, but these included information required for members to return their vote online as an option. We also sent emails to members containing unique security codes to allow secure single-click login to the site.

While MCC members still had the opportunity to vote by post if they preferred, almost half of members who voted chose to use the new digital option and the member feedback was remarkable.

Outcomes

  • Over 40% of voting members chose online option
  • Turnout increased significantly
  • Overwhelmingly positive voter feedback

Luke Ashby, ERS Product Marketing Manager, said: “There was a real opportunity to improve the voter experience and MCC grasped it with both hands. We look at vast volumes of voter feedback and I have never seen a set of responses that are so overwhelmingly positive. It has been a fantastic example of making a difference to an organisation’s democratic engagement using technology.

If you would like to speak to one of our experienced team about our Online Voting Services, call us on 020 8365 8909, email us or make an online enquiry today.

What our client thinks

 
We have been delighted with how well things have worked with our first steps into a world that included online voting. This was a big step for the Club and it was very reassuring to work with an organisation who had such a wealth of experience. This made things relatively straightforward for us and the outcomes speak for themselves.

Jamie Clifford – Assistant Secretary (Membership & Operations), MCC

I think this was a first class process, the video clips were very helpful and the whole experience was one which in my view reflects very well on our club.

MCC member

Alex Lonie, Associate Director

Alex Lonie
Head of Sector