Chartered Institute of Public Relations

Case Study

Electoral Reform Services creates integrated solutions to merge your digital communications and your online election process. 

In common with every professional body seeking to engage with its members, The Chartered Institute of Public Relations has a need to stay ahead of the changing technological landscape, especially with regards to communications.

CIPR approached Electoral Reform Services for a solution to integrate its digital communications into the online election process. 

what we did

ERS enabled voters to socialise the fact that they have taken part in the election process via their preferred social media networks. The idea is that by telling their friends and followers that they have voted will remind others to think about voting too! We do advise that the voter shares the fact that they have voted, rather than how they voted. 

HOW WE DID IT

An additional page was added to the secure voting site which allows voters to share with their own networks that they have voted. Once members had completed the voting process they were presented with a screen encouraging them to click on their favoured social media icon. This opened a pre-populated text post (which can be edited) to include a link back to the voting site as well as the relevant hashtag. 

 

WHAT WE THINK

This is a really valuable feature which many of our clients are now including with their elections; it really helps to promote the election within the digital eco-system.

Luke Ashby - Digital Consultant

WHAT OUR CLIENT THINKS

The use of a specific election webpage and a share your vote feature really helped to stimulate the online debate – we are very pleased with how ERS responded to the brief.

Phil Morgan - Director of Policy and Communications

 

Services