Member Research
Electoral Reform Research can help your organisation understand its members better. Whether you want help in obtaining feedback on just one or a few specific issues, or whether you require ongoing analysis and benchmarking of broader themes such as engagement levels amongst your members, we are well placed to assist you.
Electoral Reform Research has worked for more than 50 membership organisations including trade unions, professional organisations and Foundation Trusts. We can provide quality, cost-effective solutions to your research needs either by integrating research into your election or ballot (where permitted) or running stand-alone qualitative and quantitative projects.
The benefit of using an experienced research agency like Electoral Reform Research is that you can be sure questions are properly constructed and feedback is interpreted to ensure unbiased, reliable insight into the views of your members.
You can be particularly sure of this with Electoral Reform Research, given our Group’s unrivalled reputation for independence and impartiality. You can also benefit from our in-house resources, which enable you to make use of a range of channels (post, online, telephone and face-to-face) to maximise response rates.
Issues covered can include:
- member engagement;
- benefits of belonging to the organisation;
- satisfaction with the services provided;
- members training and continuing professional development;
- reasons for entering or exiting that profession and barriers to career development;
- salary and benefits received;
- equality and diversity audits;
- governance and internal communication;
- research to support the development of campaigns and to measure their success;
- delegates' views on the annual conference; and
- recruitment and management of member panels.
Of particular interest might be our engagement audit where, using research techniques such as observational research, mystery shopping, assisted web surfs and accompanied shops, we can see how members experience your organisation from joining through to entering into a dialogue with you and ultimately voting or standing for office. We will detail members’ experiences and more importantly identify barriers to engagement and how these can be addressed.
